Generation Craves Attention from Local Shops
Millennials, those born between 1982 and 2000, have grown up with the ability to buy online. While the ease of shopping via device from well-known chain retailers offers convenience, buying patterns and studies both show millennials much prefer the personal touch and attention they receive when patronizing small businesses.
What research reveals
Millennials spend more shopping local than Baby Boomers ($197.32 vs. $85.99 in an average month), according to a study of 1,000 American shoppers and 1,000 small business owners conducted by OnePoll for Vistaprint.
Nearly half of millennials (45%) say they would spend more on a product or service if it supports a small business, compared to 38% of Gen X (ages 35 to 49) and 42% Baby Boomers (ages 50 to 75). Additionally, 61% of millennials expect to shop more with small businesses in 2019.
Why do millennials love to shop small? Community commitment. In fact, 51% say supporting the local economy is the biggest reason they prefer to shop at small businesses. They also like convenience (49%), unique products and services (47%), better customer service (47%) and supporting residents/families (46%).
Web presence still important
Even as millennials turn their attention to brick-and-mortar small businesses, it’s also imperative that those local shops have some kind of online presence. These younger shoppers search for websites (84%) and expect these shops to be active on social media as well (80%). In fact, if a local business is not online, more than a third of millennial shoppers (34%) state they are less likely to shop there.
Stores that make digital marketing efforts can see a payoff in their investment because millennial shoppers are also far more likely than the Boomer generation to discover small business via websites (32% vs. 12%) and social media (51% vs. 20%). Millennials are also more apt to look for online reviews of these local stores (41% vs. 15%),.
Marrying online with local
IAmLocal.io combines all the things consumers love about the convenience of an online presence with all they love about shopping and supporting small business. We level the playing field and provide the technology all the retail giants are using. This makes it possible to shop online from all your favorite local stores and have orders ready to be picked up in-store or delivered, same-day.
If you are an independently owned business and have a physical retail space, contact us today to become part of IAmLocal.