Important Statistics Brick-and-Mortar Merchants Should Know
Ecommerce is growing and big box retail stores continue to dominate the marketplace in many regions. Yet the importance of small brick-and-mortar retail should not be ignored. While shopping has changed over the years, consumers still want to shop at local businesses and they are out there looking for small stores where they can make their purchases. Now, IAmLocal helps them find them.
By the numbers
Admittedly, it’s a tough time for small business owners these days and, according to the Institute for Local Self-Reliance, 75% of them say Amazon is their top competitive challenge; 90% have seen their sales negatively impacted by the online retailer.
That said, there are also many positives. Here are 21 important statistics that should bolster every independently-owned merchant out there.
- 82% of consumers regularly shop at their neighborhood businesses and 48% plan to increase their use of local businesses over the next year. (Source: Yodle)
- 104 million shoppers spent a record high of $17.8 billion on Small Business Saturday 2018. (Source: American Express)
- Small Business Saturday 2019 smashed records with $3.6 billion in online sales, representing an 18% year-over-year growth. (Source: Adobe Analytics)
- 97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal)
- 46% of all Google searches are looking for local information. (Source: GoGulf)
- 30% of Google mobile searches are related to location. (Source: GoGulf)
- “Near me” or “close by” type searches grew by more than 900% over two years and mobile searches for “open” + “now” + “near me” have grown by 200%. (Source: Chat Meter)
- More than 50% of “near me” searches result in a store visit. (Source: GoGulf)
- Almost a third of consumers (29%) search for local businesses at least once a week. (Source: GoGulf)
- 72% of consumers that did a local search visited a store within five miles. (Source: HubSpot Marketing Statistics)
- 86% of people look up the location of a business on Google Maps. (Source: GoGulf)
- Search result information will send 70% of consumers to a physical store. (Source: Joel House Search Media)
- 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. (Source: Nectafy)
- 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Source: HubSpot Marketing Statistics)
- By 2021, mobile devices will influence more than $1.4 trillion in local sales. (Source: Forrester)
- 18% of local smartphone searches led to a purchase within a day, whereas only 7% of non-local searches led to a sale. (Source: Think with Google)
- Local searches result in purchases 28% of the time. (Source: Joel House Search Media)
- 78% of location-based mobile searches result in an offline purchase. (Source: SEO Tribunal)
- 46% of millennials and 49% of Gen Xers shop on webstores or independent boutiques. (Big Commerce)
- 49% cite not being able to touch, feel or try a product as one of their least favorite aspects of online shopping. (Big Commerce)
- Offering free delivery encourages 9 out of 10 users to purchase. (Walker Sands Communication)
- Retail websites or online shops were the most common source of initial product awareness, cited by nearly a third of consumers, and online advertisements were cited by 15 percent. At the same time, physical shops were the second most popular source of awareness, cited by 22 percent of consumers. (KPMG)
Supporting small business
IAmLocal sees the struggles independently-owned businesses face today. We know that half of these merchants say the impact Amazon has on the marketplace is significant. In looking at data from the Institute for Local Self-Reliance’s 2019 Independent Business Survey, small businesses seem to suggest that the problem isn’t changing technology or consumer habits. Instead, these merchants note they are often competing on an unlevel playing field.
At IAmLocal, we aim to level that playing field. We take the same cutting-edge technology those large companies have and apply it to local businesses. Our e-commerce platform aggregates products from local small businesses so customers can find stores, search for items across all local retail inventories, order and check out all at once. Purchase are available either via pick up or same-day delivery.
IAmLocal is where the convenience of shopping online meets small business benefits. It’s a game changer for independent retailers that is intended to positively impact communities at large.
Join us today!
If you are an independently-owned business and have a physical retail space, contact us today to become part of IAmLocal.